Saks Fifth Avenue Richmond: POP-UP Holiday Shopping!

Join The Caroline Doll, CEO of POSH PR®, for a pop-up holiday shopping event at Saks Fifth Avenue Richmond TOMORROW!

Have you ever gone shopping at THE Saks Fifth Avenue in New York City at Christmas time? There’s nothing like it! Strolling down Fifth Avenue, between 49th and 50th Streets, an entire block of Saks Fifth Avenue, wrapped in white lights and snowflakes! Horse-drawn carriages trotting by, carolers on the steps of St. Patricks Cathedral singing you along, you can’t HELP but feel in the Christmas mood! What if I told you that you can have that exact same experience right here in Richmond, VA? 

Tomorrow, at Saks Fifth Avenue Richmond, join me and #theprdolls for a pop-up holiday shopping experience! Stony Point Fashion Park transforms into a winter wonderland this time of year, with carolers strolling through, an ice skating rink, and even horse-drawn carriages!

An example of excellent branding is consistency: ensuring your client has the same high quality experience each time they encounter your brand. Saks Fifth Avenue has managed to keep their brand consistent no matter what city you’re in. Walking into Saks Richmond, you do feel transported into the world of high-end glamour! There’s just something about the layout, style, and aesthetic of the Saks brand that makes you feel you just walked in straight from the corner of 49th and 5th! 

Thursday evening, from 5:30pm-7:30pm, come shopping with me and enjoy beverages and desserts as you discover all of the winter fashions at Saks Fifth Avenue! And, while you’re there, stroll over to the Bond No. 9 Beauty counter, and experience the world’s first Fine Fragrance Happy Hour! Mingle, bond and get intoxicated by their enticing eau de perfume. Confer with their perfumista-mixologistas as they custom blend! Jump right into the holiday mood with friends and family while shopping for the perfect holiday gifts! 

Want to learn about what goes into making a brand as consistent as the Saks brand? Sign up for "The PR Behind the Pretty" business intensive at Quirk Hotel in January, where we'll be listening to and talking with the directors of Saks Fifth Avenue all about the marketing behind their brand!

RSVP here! Can’t wait to see you there, dolls! 

FashionCaroline Kalentzos