Fashion Infused Brand Refresh
Happy August, Dolls!
A new month means a fresh start and another chance at reaching your goals! Speaking of fresh… did you see the new POSH PR® website?! This was something that has been on my heart for quite some time. True story—I was so nervous to make this change...
Do you remember the original photo that previously defined my website? Light backdrop, tulle skirt, confetti, throwing… that was my very first “branding” shoot with the super talented Shalese Danielle Photography. That website and THIS photo helped to build this little dream of mine into a reality and has played a huge role in where I am today.
If I am being honest, a part of me thought this: What if I change my website and I’m not as “successful” anymore? What if people don’t like it? What if my ideal client who i’ve so thoughtfully strived to attract, decides it’s not a good fit anymore?
And then I recalled a myself speaking about this very topic at a conference a few weeks back. I said, “Do you know why most business fail? Because they don’t change and evolve along with their creativity. They don’t confirm to the needs of their ideal clients. They don’t live out their business in an authentic way that is true to their heart. Passion never fails.”
And so then I decided the changes were a must!
As a creative, I had evolved. I had outgrown my website. I was offering services that weren’t even reflected on my site and my style had also changed. (Don’t worry, dolls—tulle is not going ANYWHERE!)
The core of POSH PR® will always be luxury weddings — but, many people do not know the fashion PR side of the business — or the mentoring doll dates series — or the online boutique, The Caroline Doll Shop! The new site reflects each of these subsidiaries in a beautiful way.
Of course, I called my dear friend Shalese for a brand refresh photo shoot! The shoot took place in a gorgeous white marble room — styled with all of my favorite fashion infused pieces: Christian Louboutin, Valentino, Manolo Blahnik and Louis Vuitton.
I am SO excited to launch this new and exciting brand refresh with you all! Head on over to the POSH PR® website to take a peek!
PS: Thank you all for your love and support! I seriously am amazed by you every single day!
The Caroline Doll