New Website Design | Huntley Belle Designs | Boutique PR Agency
#THEPRDOLLS of POSH PR® reveal a new website design project for Huntley Belle Designs, an online boutique for the feminine and stylish southern belle!
When a boutique PR agency meets an ideal client, magic happens. Lauren and Liza, thank YOU for being such dolls to work with!
We are SO excited to share our newest client website. Back in April, we shared the first step of our branding process: brand identity, with Huntley Belle Designs. A client’s brand identity sets the tone for all creative decisions moving forward. Once we are obsessed with the brand identity, we show it to our client. Once they are obsessed with their brand identity, we move into website design!
When we sit down to design a website, we use the “ideal client profile” from the brand identity to dictate the flow of the website design. For Huntley Belle Designs we asked, “Why is Belle here?” She isn’t here as merely a consumer of pretty things, sweet doll. She is a southern belle, after all. She is going to want to know a little more on just who it is behind the brand, a little bit of the inside scoop, if you will. She is going to want to scroll through a visual and captivating experience, and what better way to do that than showcasing the very artwork that HBD sells and incorporating it into their website design!
HBD’s “about” says the following, “We bring together curated and colorful designs in art, jewelry and accessories — because we believe a pretty life is a happy life.” We wanted their website to visually represent that sentence. To be colorful and pretty, inspiring a happy experience! Divvying the shopping categories, and making the shopping experience as seamless as possible was a primary factor to consider when choosing the layout. HBD is an elevated, elegant, and fun brand. We allowed theses qualities to influence the overall website aesthetic.
“A unique online boutique for the feminine and stylish southern belle,” Huntley Belle Designs is up and running with a new website that says just that!
If you would like to elevate your brand with a website that represents who you really are, contact us here, doll. We would love to work with you!