Creative Content Curation | Luxury Branding | POSH PR®

Caroline Kalentzos, CEO of POSH PR®, talks Creative Content Creation and why you should model your business after Instagram -- if you want to become a luxury brand. 


At POSH PR®, we are focused on Creative Content Curation. In other words, we are focused on making your brand engagingly relevant. In today’s day and age, having a great product or service only gets you so far…Well, it really only brings your small business into existence. You know the sentiment, “I don’t want to just exist, I want to live!” We feel the same about your business. 

Let’s think about Instagram, dolls. What makes it so successful? The answer lies in its structural evolution. In the beginning, Instagram started out as a platform for you to engage with your friends. It was relational. It was personal. It invited you to to engage with your friends through visual content. It worked. Businesses took note and joined the platform, adapting their business message, their business imagery, and their narrative to the Instagram structure. It became relational and more personal — it became more visual. It told a story!

I think that is what has made luxury branding as exemplary as it is. They have always told a story through imagery. Through their creative content, they give you a glimpse of what your lifestyle will become when you shop with them! Nikoloz Makhatadze, Group Director of Global Media at Tiffany & Co shared, “As a visual storytelling and discovery platform, Instagram allows brands to express their visual DNA in inspiring and unconventional ways. Evoking emotion through mutual interests and aesthetics allows brands to connect with disparate consumers.” Luxury branding and Instagram are a match made in heaven!

If you want to elevate your brand to luxury status, let us help you! At POSH PR®, #THEPRDOLLS are all about Creative Content Curation. We know how to take your brand’s story and turn it into a visual narrative! Click here to chat with us