Is Minimalism Here to Stay?


Minimalism has been the hottest trend for the past several years. From the Netflix documentary “Minimalism” to the emergence of brands like Everlane and Glossier, everyone seems to be embracing the “less is more” mentality.

Dolls: fashion does not exist in a vacuum! It may be hard to believe, but what’s hot in the wardrobe world corresponds with history, politics, economics, and global events. Minimalism flourished after the Great Recession of the late 2000s for a number of reasons: fear of the future led to buying only simple, timeless pieces that would last. It felt tacky to flaunt excessive bling and large labels when so many across the country were losing their jobs. Furthermore, the rise of online retail over brick-and-mortar shopping encouraged brands to focus on clean web design and simple user experience.

But the economy has since recovered, and maximalism is back! Another thing to keep in mind: trends swing like pendulums. Shock value has always been a part of fashion and art, so naturally, those on the cutting edge of trends like to rebel against the mainstream. Designers are growing tired of neutral colors, sans serif fonts, and streamlined silhouettes. Bigger and bolder are finding their way back to the runway.

Clean minimalism vs. decorative maximalism: Everlane, WWW, Richard Quinn, Gucci

Clean minimalism vs. decorative maximalism: Everlane, WWW, Richard Quinn, Gucci

How can a doll maintain personal style?

Here’s my advice: only buy it if you are obsessed with it! If you are obsessed with something that doesn’t seem to match your current wardrobe, go for it! If you love it, you will find a way to make it work.

Personally, I embrace a combination of minimalism and maximalism! I love a clean, white, space, and I basically wear the same essentials every day (a white t-shirt and black leggings). However, I also love a statement piece! I like to dress up my uniform with eye-catching Sophia Websters and vibrant faux furs. By celebrating both ends of the spectrum, I reduce decision fatigue but still have fun accessorizing. And like I said: I only own things I am in love with, so I feel confident in my outfits every day!

What’s your style, doll? Do you lean minimal, maximal, or in between? Let me know in the comments! I love hearing about doll closets!